Dansko Fall Advertising

2008

The rebranding of a shoe company created and staffed by do-gooders. A small clog company quickly grew into a multi-million dollar business by delivering a quality product in a way that still valued its employees, the environment, and its surrounding community. This new brand aims to accomplish four things: fuse the company and its set of guiding principles as one; tell the company's true story of corporate responsibility; convey the company's fun, quirky personality; and present the product as fashion-forward shoes with a distinct, ownable style. The use of bold, witty headlines mixed with pop colors and playful, lifestyle photography conveys the optimism and forward momentum held dear to this company.

A fall festival provided the backdrop and spirit for the Fall 2008 campaign.

Brand Authors: Lindsey Gice
& Cory McCall
Art Direction/Design: Lindsey Gice
Copywriting: Cory McCall
Creative Direction: Steve Penning
& Darryl Cilli
Photography: Trevor Dixon
Layouts: Jen Miller

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