An online tool developed to help customers mix-and-match Bloomingdale's large assortment of dinnerware. Users are able to put together any combinations of dinnerware, flatware and glassware in a realistic tabletop setting. Tools such as "refine by" and "my top picks" help the customer to sift through the large assortment to a manageable group. "Quick view" allows users to click or swipe through products without opening the browse grid. The project also includes an editorial section showcasing aspirational tables based on trend, and tips on how create this or similar looks at home. The site is also optimized for tablet and desktop.

Creative Direction:Matthew Eberhart, Sophia Tang
Concept, Design, Art Direction, UX: Lindsey Gice
Copy:Marisa Crawford

Opening Screen

Main Table Design Pages

Browse Grid

Product Detail

Large Product View


My Top Picks

Add To Bag/Registry/Print Window

Social Sharing and Email

Print Image

Email Form

Editorial Slideshow

Product Detail Overlay