INTERACTIVE MICROSITE
2014
An online tool developed to help customers mix-and-match Bloomingdale's large assortment of dinnerware. Users are able to put together any combinations of dinnerware, flatware and glassware in a realistic tabletop setting. Tools such as "refine by" and "my top picks" help the customer to sift through the large assortment to a manageable group. "Quick view" allows users to click or swipe through products without opening the browse grid. The project also includes an editorial section showcasing aspirational tables based on trend, and tips on how create this or similar looks at home. The site is also optimized for tablet and desktop.
Creative Direction:Matthew Eberhart, Sophia Tang
Concept, Design, Art Direction, UX:
Lindsey Gice
Copy:Marisa Crawford
Opening Screen
Main Table Design Pages
Browse Grid
Product Detail
Large Product View
Refinements
My Top Picks
Add To Bag/Registry/Print Window
Social Sharing and Email
Print Image
Email Form
Editorial Slideshow
Product Detail Overlay
