Every year, Bluefly produces a large selection of high-end cashmere sweaters which drives an especially high volume of business. For the 2010 campaign, a cold, windswept winter beach was selected contrast warmth of the sweaters. The barren landscape and desaturated color pallet let the embellished details and special features of the sweaters stand out.

Creative & Art Direction: Lindsey Gice
Design: Lindsey Gice
Executive Creative Direction: Bradford Matson & Camila Hori
Photography: Frej Hedenberg
Styling: Tanesha Smith Wattley
Mair/Makeup: Gigi Gommers