Every year, Bluefly produces a large selection of high-end cashmere sweaters which drives an especially high volume of business. 2011's theme of luxe grunge not only reflected the fashion trends of the season, but the design details of sweaters- ripped knits, fur accents, thick cable weaves, over-dyed yarns and over-sized shapes. The industrial setting's rough textures and dramatic shapes was a perfect match for the season's high-low concept.

Creative & Art Direction: Lindsey Gice
Design: Lindsey Gice
Executive Creative Direction: Bradford Matson
Photography: Frej Hedenberg
Styling: Tanesha Smith Wattley
Mair/Makeup: Ingeborg