I have art directed over 100 weekly editorial promotions for the Bluefly website. I was responsible for concepts, casting, production talent selection, set/prop design, location scouting, on-set direction, editing, retouching, layouts and graphic design for each story. The major challenge was creating fashion-forward, yet approachable stories on a VERY tight budget in about two weeks from product selection to onsite publication every single week of the year.

Creative & Art Direction: Lindsey Gice
Design: Lindsey Gice
Executive Creative Direction: Bradford Matson
Photography: Peter Rosa, Frej Hedenberg, Yossi Michaeli, Anna Wolf
Styling: Tanesha Smith Wattley
Mair/Makeup: Ingeborg, Gigi Gommers, Vassilis Kokkinidis