Residing in Portland, OR
Drive passion, engagement, satisfaction + productivity by connecting users to holistic, purpose-led experiences*
* physical, digital, service or emotional experiences, and ideally that exciting space where they play togethe
• Using data + insights to create experiences that increase engagement
• Unifying business needs and brand expression
• Deeply understanding users/consumers
• Transforming complexity into engaging simplicity
• Uniting + energizing teams
• Creating the future
Strategy development, Experience design, Storytelling, Holistic/omnichannel approach, Turning insights into action, Analyzing + synthesizing data + insights, Digital + ecommerce innovation , Managing cross-disciplinary deliveries, Building partnerships, Leading teams, Creative/art direction + design, Directing photography and video, Surprising + delighting
Director of Experience Design, Workplace Design + Connectivity, WHQ + Americas
April 2015-November 2018
Job Duties: Driver of the evolution of Nike’s workplace experience for the Americas region. Developer of strategy for the future or work at Nike, as well as strategy for current holistic workplace experiences. Influencer and facilitator of focusing insights, strategy and deliveries from
a user/employee-centered framework. Creator of multichannel experience and strategy storytelling and tolls (project/client presentations, VP presentations, org alignment materials, training materials and tactics, videos, editorial stories, photography, websites, collateral). Creator of holistic workplace experience deliveries including digital tools, new services, behavior and team norm transformation, transition management that supports new ways of working. space programming, and sustaining operation direction. Lead the creation and implementation of the Host workplace app that supports ease of work and employee connection. Builder and maintainer of strong strategic partner relationships within Nike and with outside partners. Leads and directs research and user insights. Co-creator of evolved org operating models. Creator of branding and creative direction.
Global Art Director, Workplace Design + Connectivity
April 2015-November 2018
Job Duties: Owner and driver of Nike’s Workplace Design + Connectivity brand. Crafting how WD+C shows up to Nike employees and senior leaders. Creating storytelling around the future of the Nike workplace through campaigns, photography, video, VP presentations, digital strategy + products, employee engagement and large-scale events.
Development programs: Core member of the Digital Employee Experience group; LFIO; LeadershipEdge
Sr. Art Director
July 2012-January 2014
Job Duties: Managed the Site Enhancements/Mobile/Tablet team- oversaw the team in UI/UX upgrades and design of the site, including browse and product pages, global navigation, checkout process, and integrating new technology/functionality to the site; Oversaw the design of the app, mobile site and tablet site; Drove UX/UI and design of in-store digital technology projects.
Managed a team of Art Directors and Designers that created weekly on-site and email designs/campaigns, special projects and look-books for the Home, Men’s, Kid’s, Registry & Outlets departments; Created concepts and designs for interactive look-book projects; Created strategy and design of large, ominchannel special projects and microsites; Participated in Bloomingdale’s omnichannel seasonal campaign concepting; Worked closely with Marketing, Buying, Site Merchandising and Site Development on a daily basis.
Creative Director, Sr. Art Director
April 2009-July 2012
Job Duties: Oversaw and directed all creative for three Bluefly, Inc websites of (bluefly.com, eyefly.com, belleandclive.com); Managed a team of Art Directors, Designers, stylists, photographers, producers and project managers to produce weekly site changes across all departments for all three sites, a calendar of 40+ weekly emails, and 150+ photo shoots a year; Worked cross-departmentally to concept new marketing strategies, merchandising plans, social networking initiatives and partner programs; Art directed and produced editorial photo assets including concepts, on-set/location photo direction, casting models and designing sets, managing budgets for over 40 editorial on-figure shoots a year; created all women’s & men’s department promotions and seasonal launches; refined navigation and site experience across apparel departments.
Creative Directed the launch of two new websites- Belle & Clive: Worked with outside agencies to establish visual branding, site architecture and marketing voice, established editorial and production photo shoot style, collaborated on merchandising and marketing strategy, established and drove the weekly on-site and email promotion calendar.
Freelance Art Director
December 2008-March 2009
Art Director & Graphic Designer
April 2007-November 2008
Job Duties: Job Duties: Brand development involving in-depth research and interviews; creating over-arching brand concepts and marketing strategies; concepting, art-direction and design of printed materials and websites; advertising photo direction and production including photo concepts, on-set/location photo direction, casting models and designing sets; publication design; image sourcing; create and lead client presentations; project management; managing junior designers, vendors, freelancers and interns; managing multiple, large projects with many complex details. Clients: Dansko Shoes, Nina Shoes, Chestnut Hill College, The University of Dayton, City of Boston
Art Director & Graphic Designer
November 2004-March 2007
Job Duties: Art direction of on-figure and lay-down retail photography including photo concepts, on-set/location photo direction, casting models and designing sets; in-store signage and display design; catalog production and design; brand/identity design; casting models; designing sets; copywriting; image sourcing; create and lead client presentations; project management; managing multiple, large projects with many complex details.
Clients: Marshall Field's, Macy's, Target, Minnesota Center for Photography
June 2003-October 2003
Job Duties: Graphic design, concepting and research for a variety of branded projects including signage, packaging, invitations and brochures
365: AIGA Annual Design Competition 29
PRINT Regional Design Annual 2008
Type Directors Club "Typography 28"
Graphis Advertising Annual 2009
How Magazine International Design Annual 2008
STEP Magazine’s 2007 Design 100 showcase
AIGA Minnesota People's Choice Award 2007
PRINT Regional Design Annual 2006
HOW Magazine Self Promotional Annual 2006
Create Awards 2007 (cover nov/dec issue + gold award)
:Output International Annual (silver award winner) 2003
Minneapolis College of Art + Design
Bachelor of Fine Arts in Graphic Design
Graduated Winter of 2003
Hoeschool Voor De Kunsten, Arnhem, The Netherlands
Semester exchange and interdisciplinary study
University of Minnesota, Twin Cities
Bachelor of Arts in Theater Arts
Graduated Summer 1999